Amazon just quietly lowered its free shipping minimum back to $25

Amazon wants to get back in your good graces by lowering its free shipping minimum back to $25. Previously, non-Prime members would only qualify for free shipping if they placed an order valued at $35 or more.

In a span of three months, Amazon has changed this price twice. Back in February, the price dropped from $40 to $35 when Walmart rolled out a free two-day shipping program for all its customers when they placed orders of $35 or more.

Another program introduced by Walmart gives customers a discount when they ship an item directly to a store instead of their home or workplace. This action, again, caused Amazon to lower the free shipping minimum back to $25.

“Although non-Prime members can now avoid shipping fees, they will still have to wait for up to a week for their packages to arrive,” said Sarah Engel to Business Insider, the senior vice president of global marketing for the retail analytics firm DynamicAction. “The fact that Amazon didn’t outright match Wal-mart’s free shipping timeline shows their continued commitment to the recurring revenue Prime model.”

Again, all these price changes apply to non-Prime members. Amazon Prime is a $99 annual service that gets you free two-day shipping along with a suite of other services like unlimited streaming of movies and music, free ebooks, and many others. If you haven’t tried it, you can sign up a for a free 30-day trial here.

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