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Asus had to apologize for selling too many ROG Phone 2s

It only took 73 seconds to sell out.

asus rog phone 2
Image: Asus

Gamer phones may not be that niche after all, with Asus having to apologize to Chinese fans for not being able to get their hands on one of the new ROG Phone 2s.

That’s because the initial stocks sold out in under two minutes after going on sale in China. Pretty good for a device that retails for 5,999 yuan (roughly $873 USD).

Gamer phones like the ROG Phone 2 are a hot commodity, apparently

We’ve seen companies such as Xiaomi tout selling tens or hundreds of thousands of phones in minutes. Still, gaming phones are a niche item, so selling this many so quickly is quite a feat. Maybe it’s the first sign of gaming phones becoming more mainstream, as gaming becomes ever more mainstream.

  • It took 73 seconds for the initial stock of 10,000 ROG Phone 2 devices to get sold
  • The ROG Phone 2 has the most powerful phone CPU ever, the Qualcomm Snapdragon 855 Plus
  • Asus took to its official Weibo page to apologize to customers who missed out on the first flash sale (Gizchina)

READ MORE: Asus debuts souped-up ROG Phone 6 and 6 Pro gaming phones

Can Asus get enough stock to fulfill the 2.5 million reservations from mobile gamers? Is this marketing hype at work, creating artificial scarcity or early release dates so the hype keeps building? And is that a ROG Phone 2 in your pocket or are you just happy to see me?

What do you think? Interested in the ROG Phone 2 if it comes to the US? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Maker, meme-r, and unabashed geek with nearly half a decade of blogging experience at KnowTechie, SlashGear and XDA Developers. If it runs on electricity (or even if it doesn't), Joe probably has one around his office somewhere, with particular focus in gadgetry and handheld gaming. Shoot him an email at joe@knowtechie.com.

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