This egg is more popular than Kylie Jenner on Instagram

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What a time to be alive. In a week that highlighted everything from New Yorkers having a heart of gold to shedding light on how stupid some of us can be with the latest viral challenge, to blue balls being the object d’jour and the hottest German policewoman hanging up her bikini, it’s nice to get back to a sense of normalcy on Instagram.

Or is it? Over the weekend, a photo of a normal, plain egg became the most-liked photo on Instagram. With over a billion users, the photo-sharing site is never short of people to double-tap a good post, but a boring egg? I’m unsure if this is clever marketing, gaming the algorithm, bots, or more proof that the internet is a weird place sometimes.

Check out the egg in all its glory

Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang

A post shared by EGG GANG 🌍 (@world_record_egg) on Jan 4, 2019 at 9:05am PST

#EggGang

The record-breaking egg post is now at over 29-million likes, as Instagram users scrambled to elevate the humble egg to new heights. The prior most-liked photo was a February 16th, 2018 post from Kylie Jenner announcing the birth of her child with rapper Travis Scott.

The egg is still trailing in followers though, with 3.2 million versus Jenner’s 21 million and counting. With how quickly the egg is gaining momentum, can it roll over the finish line again? Can the egg-preneur launch its own Influencer campaign?

While this isn’t the first social media record set this year, it’s the first that appears to have been truly viral. Earlier this year, Yusaku Maezawa, a Japanese billionaire who will be SpaceX’s first private passenger, offered to give away one million dollars if his tweet surpassed the nuggs-loving US teen Carter Wilkerson.

What do you think of it all? Is 2019 shaping up as you expected? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Joe Rice-Jones

Maker, meme-r, and unabashed geek with nearly half a decade of blogging experience at KnowTechie, SlashGear and XDA Developers. If it runs on electricity (or even if it doesn't), Joe probably has one around his office somewhere, with particular focus in gadgetry and handheld gaming. Shoot him an email at joe@knowtechie.com.