This egg is more popular than Kylie Jenner on Instagram
What a time to be alive. In a week that highlighted everything from New Yorkers having a heart of gold to shedding light on how stupid some of us can be with the latest viral challenge, to blue balls being the object d’jour and the hottest German policewoman hanging up her bikini, it’s nice to get back to a sense of normalcy on Instagram.
Or is it? Over the weekend, a photo of a normal, plain egg became the most-liked photo on Instagram. With over a billion users, the photo-sharing site is never short of people to double-tap a good post, but a boring egg? I’m unsure if this is clever marketing, gaming the algorithm, bots, or more proof that the internet is a weird place sometimes.
Check out the egg in all its glory
The record-breaking egg post is now at over 29-million likes, as Instagram users scrambled to elevate the humble egg to new heights. The prior most-liked photo was a February 16th, 2018 post from Kylie Jenner announcing the birth of her child with rapper Travis Scott.
The egg is still trailing in followers though, with 3.2 million versus Jenner’s 21 million and counting. With how quickly the egg is gaining momentum, can it roll over the finish line again? Can the egg-preneur launch its own Influencer campaign?
While this isn’t the first social media record set this year, it’s the first that appears to have been truly viral. Earlier this year, Yusaku Maezawa, a Japanese billionaire who will be SpaceX’s first private passenger, offered to give away one million dollars if his tweet surpassed the nuggs-loving US teen Carter Wilkerson.
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