Good news iPhone owners: Advertisers are flooding Android users with ads
According to a new report from The Wall Street Journal, Apple’s new policy has led many advertisers to ignore the iOS platform. Because these advertisers don’t have the information they used to have regarding iPhone users, it has become too difficult to run targeted ads on the platform.
Since the release of Apple’s new policy, many people have opted out of app tracking. Unfortunately, this led to a huge decrease in the number of iPhone user profiles that advertisers can rely on for their targeted ads.
As a result, advertisers have begun to shift their spending away from iPhone in favor of Android devices. According to the article mentioned above, ad spending on iOS is down one-third from June 1 to July 1. Over the same time period, advertisers have spent 10% more on Android devices.
It’s pretty obvious that advertisers are not happy about Apple’s new policy. But the truth is that most users don’t want applications to track their every move, and Apple has finally done something substantial enough to help prevent that.
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