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Google reportedly taking on Apple with its own AirTag-like device

We’re honestly surprised it has taken Google this long to throw its hat in the ring.

google logo with blurred pixel background
Image: KnowTechie

Google is reportedly working on its own location tracker, according to developer Kuba Wojciechowski.

Kuba Wojciechowski notes that he “found references” that support the statement. Essentially, it seems Google is working on some type of device tracker that includes a built-in speaker.

This definitely points to something similar to AirTags or Tile, which allows people to locate objects through GPS and a physical speaker within the tracker.

According to Wojciechowski, Google’s new project is codenamed “Grogu.” You nerds out there will recognize the codename as the real name of Baby Yoda from The Mandalorian.

baby yoda holding an airtag
Image: KnowTechie

It is being developed by the Nest team, but it’s unclear if it will be released as a Nest brand product.

All of these references mentioned were found in Android’s Fast Pair. Fast Pair uses Bluetooth Low Energy (BLE) to help discover things like earbuds. It’s also extremely battery efficient, hence the “low energy” part of the name.

If the report is accurate, Google’s in-house tracker will offer BlueTooth and ultra-wideband (UWB) tracking.

So, when should we expect to hear more about this mysterious tracker from Google? Well, our money (and Wojciechowski’s) is during Google I/O, the company’s yearly developer conference, in May 2023.

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion over to our Twitter or Facebook.

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