Netflix is reportedly preparing to raise ad-free plan prices soon
Netflix is reportedly plotting to sneakily increase the prices of its ad-free streaming plans.
Brace yourselves, Netflix users: the streaming behemoth is reportedly scheming to hike up the prices of its ad-free plans.
According to The Wall Street Journal, this change is expected to kick in a few months after Hollywood’s strike resolution. But, in true cliffhanger fashion, they’ve left us hanging on the details of the new pricing structure and its timeline.
The Journal, which broke the news, cited anonymous sources but did not provide further details on the new pricing structure or its implementation timeline.
Now, you’d think Netflix would step up and give us some clarity, right? Nope. They chose to zip it when asked to comment. Classic move, Netflix.
Currently, the Standard plan, offering two ad-free streams, is priced at $15.49 per month. If you’re on the Premium tier, you’re parting with $19.99 per month for four streams.
Netflix CFO Spence Neumann, in a recent investor call, stated we’re “more than a year out” from any price hikes in major markets. But let’s not forget the last price surge in the U.S. and other significant markets happened in early 2022.
“Most of our revenue growth this year is from growth in volume, through new paid memberships. And that’s largely driven by our paid-sharing rollout,” Neumann stated during the second-quarter earnings interview. He further added, “It is our primary revenue accelerator in the year.”
And it’s not just Netflix playing this game. Other streaming services are also hiking their prices, probably while twirling their mustaches and cackling maniacally.
But let’s be fair. Sometimes, these price hikes are necessary for companies to maintain quality and keep churning out the content we binge-watch on lazy Sundays.
So, who knows? Maybe we’ll get more high-quality shows and better services in return.
- Netflix levels up with new in-app gaming feature
- Netflix’s new app turns your smartphone into a controller
- Netflix wants to micromanage your viewing habits with “My Netflix”
- New Netflix feature allows easy profile transfers
Just a heads up, if you buy something through our links, we may get a small share of the sale. It’s one of the ways we keep the lights on here. Click here for more.