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Peacock is plotting a price hike, and it’s coming August 17

It was only a matter of time. You hate to see it.

the office streaming on peacock
Image: KnowTechie

In a move that is sure to raise eyebrows among its subscribers, Peacock, the popular streaming service, has announced plans to increase its subscription prices.

According to TechCrunch, users will see as much as a $2 price increase on its ad-supported and ad-free premium plans. Here’s what pricing will look like come August 17:

  • Premium (ad-supported): $5.99
  • Premium Plus (ad-free): $11.99

The change, set to take effect on August 17, 2023, is a clear reflection of the escalating costs of content production and acquisition in the increasingly competitive streaming market.

The August 17 price hike is for current customers. New customers are already seeing the modified prices.

This is going to ruffle some feathers

Peacock, owned by NBCUniversal, has been a significant player in the streaming arena, offering a diverse range of content from classic TV shows to original series.

The upcoming price increase reflects the difficulty streaming platforms have in finding a balance between making money and keeping customers happy. While the specific details of the price hike are still unknown, it has already generated a lot of talk among industry experts and subscribers.

Some believe that Peacock needs to raise prices in order to invest in content, while others worry about the affordability of streaming services.

What does the future of streaming look like

peacock tv logo
Image: KnowTechie

The streaming landscape, dominated by heavyweights like Netflix and Amazon Prime, is no stranger to price hikes. These platforms have periodically increased their subscription fees, citing the rising costs of content creation and licensing.

In this context, Peacock’s decision seems to be in line with industry trends. However, the move also raises questions about the future of streaming services.

As prices continue to climb, will consumers reach a tipping point where they begin to reconsider their subscriptions? Or will the demand for diverse, high-quality content continue to justify the increasing costs?

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.

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