Puma also thinks we’re too lazy to tie our shoes
Swipe right for tightness.
What’s going on in the world of footwear? I was okay with self-lacing shoes in Back to the Future, mainly because it was a goofy movie with goofy people and a goofy view of the future that didn’t fit with the cyberpunk future of Blade Runner and Shadowrun that I was all-but-sure the world would turn into.
Now we’ve got Nike, who made the kicks in BttF, bringing out new Adapt BB shoes that kinda fit better with my future vision, and Puma wanting to get in on the action.
The new Fitness Intelligence (Fi) footwear goes beyond Nike’s offering, promising to let athletes change things up on-the-fly from their Apple Watch. I’m not sure what basketball courts Puma have been watching, cause I haven’t seen too many smartwatches out on the pine but okay.
Check them out
“We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, Puma’s Global Director of Innovation.
Puma’s shoes can be tightened up by swiping on the Fi module, so if you don’t want to buy a similarly-expensive smartwatch to use them, you can do it er, manually. Kinda.
I dunno, most people outgrew velcro after a few years of soul-twisting torture at the hands of the bigger kids who could tie their own shoelaces. All I see here is someone miniaturized their mom into a small box that can only cinch up shoelaces, without being able to talk.
Wake me up when shoes that can walk me to the supermarket.
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