Sonos is apparently trying to enter the high-end wireless headphone market
You’ll be able to take your favorite audio system on the move.
Sonos is one of the best makers of in-home, internet-connected speakers on the market, and soon the company may start looking outside the home. Bloomberg reports that Sonos is working on some high-end headphones for when you’re out-and-about.
As it’s a Sonos product, expect sound quality and integration with multiple smart assistants to feature on the headphones. Other than that, details are pretty scant. Sonos is reportedly looking for a manufacturing partner for the in-development headphones. With the high-end headphone market having high margins, Sonos could be looking to capitalize on its brand while trying to recoup some of the market value that it lost after going public last summer.
Will Sonos add noise-cancellation? It might need to if it wants to take market share away from Bose or Sony, especially in the crowded $200-400 market segment. It’d be really cool if they were wireless-connected instead of Bluetooth, although I’m not sure how that would work with connecting to mobile devices. Maybe Bluetooth for outdoor use with wireless connectivity for in-home streaming could be done.
Sonos wants to be more of an audio company instead of just a one-trick pony, so this move could pay off if done well. Maybe in the future, they could follow Spotify into making a Sonos device for your car, or partner with a mobile phone manufacturer to tweak the speakers and audio system in a handset.
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