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Verizon is raising its prices again on some unlimited plans

Beginning 8/29/23, each mobile phone line on certain older phone plans will be charged an added $3 or $5/per line per month Plan Rate Adjustment.

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Image: KnowTechie

Verizon is once again stirring the pot. This time, it’s the customers of their legacy “Mix and Match” unlimited plans feeling the heat, with a price increase looming on the horizon.

Starting August 29th, Verizon is hiking up the prices of their legacy unlimited plans by $3, as reported by The Verge. These plans, with names like Go Unlimited, Beyond Unlimited, and Above Unlimited, have been around since 2018.

If you’ve managed to hold onto one of these plans, prepare to shell out a few extra bucks.

We’re committed to bringing you the best experience for your Verizon mobile phone service,” the company wrote on a support page. Beginning 8/29/23, each mobile phone line on certain older phone plans will be charged an added $3 or $5/per line per month Plan Rate Adjustment. Lines with tablets, smart watches and other devices won’t be impacted.

The company’s chief financial officer, Tony Skiadas, confirmed the hikes during a conference interview, stating, “Those will be effective, I think, in early September if I recall correctly, so it’s coming soon.”

Verizon is pushing its new “myPlan” tiers, which separate entertainment services from the core plans, offering them as optional add-ons. The idea is to pressure customers to switch to the latest data plans.

Whether these new plans will save you money depends on a variety of factors

USA Today notes that customers on the affected plans will be notified via email, physical mail, and in their next bill. The company encourages customers to move to the new Unlimited Plus or Unlimited Welcome plans.

While Verizon’s official statement assures customers that they’re “committed to bringing you the best experience for your Verizon mobile phone service,” it’s hard not to see this as another attempt to squeeze more money out of loyal customers.

The price hike may be a bitter pill to swallow, especially for customers who have enjoyed the perks of unlimited 5G hotspot data usage. This move might be the tipping point for some to consider cheaper mobile virtual network operators.

As we ride the Verizon merry-go-round, it’s crucial to remember that the only constant is change. Whether these changes will benefit the customers or the company’s shareholders remains to be seen.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.

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