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Amazon Prime Day is set to kick off July 11: Everything you need to know

Amazon Prime Day is like Black Friday in July and it kicks off July 11.

Amazon prime day
Image: Amazon

Get ready folks because Amazon Prime Day is right around the corner. The company announced today that its third annual Prime Day is set to kick off on July 11, but the good news is that deals will start popping up at 9 PM EST the night before.

For those of you out of the loop, Prime Day is essentially like a Black Friday, the only difference is that this one is July. In other words, thousands of deals in almost every product category the e-commerce giant has to offer.

In order to capitalize on Prime Day, you’ll first need to sign up for an Amazon Prime account. The good news is that it’s free for 30-days when you click this link. You can either choose to keep the membership and pay $99 for the year, or you can go ahead and cancel your subscription before the $99 charge kicks in. If you need more reasons to sign up for an Amazon Prime account, click here.

To get things started, Amazon just launched a bunch of digital deals to get people hyped for Prime Day. Some of the highlights here are six months of Audible for $9 each (rather than the usual $15) and up to 40% off Kindle Unlimited subscriptions.. Again, these deals are available starting today, if you have a Prime subscription (sign up for a free 30-day trial here).

Again, all of this starts at 9:00 PM EST, 6:00 PM PST on July 10, which is when Prime Day 2017 deals will begin to go live, and they’ll run straight through the end of the day on July 11. To learn more, click on the link below.

Amazon Prime Day

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at or find him on Mastodon or Post.

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