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Amazon’s highly-anticipated 4K Fire TV is now available

Apple TV’s closest competitor, the Amazon 4K Fire TV, is now available and selling for $69.99.

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Image: Mashable

Amazon unveiled its much-awaited 4K Fire TV media player a few weeks ago, and now it’s finally available on Amazon’s website for $69.99.

The new device adds 4K ultra HD resolution and a faster processor, an Alexa Voice Remote, and it’s a whole lot smaller from its previous versions. This makes it the next closest competitor to the latest Apple TV, just without the hefty price tag.

Reviewers already got their hands on it, and most of the general feedback is excellent. The Verge writes, “The new Fire TV checks almost every box you’d want in a modern media streamer: it’s small, it’s fast, it’s relatively inexpensive, and it has a powerful voice assistant tied into a beautiful interface. And it’s extremely cool to connect an Echo device to your TV.”

Digital Trends adds, “Amazon’s new $70 Fire TV dongle is powerful, easy to install, and adds support for HDR content. With Alexa at the helm, Amazon’s Fire TV is a more compelling streaming option than ever before.”

All in all, this seems like a worthy competitor to the latest Apple TV, and at just $69.99, you really can’t go wrong.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at or find him on Mastodon or Post.

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