A recent study says Americans think Facebook should pay them $3.50 for their data
We deserve a whole lot more than that.
Hey America, do you know what your privacy is worth? About $3.50 a month, if a recent study conducted by the Technology Policy Institute (TPI) is to be believed. That’s the amount of money U.S. based users would want to let Facebook share their contact information. That’s a big difference from German users wishing roughly $8 per month.
TPI’s research and development center has been trying to put a dollar value on online privacy and data and surveyed people in six countries to do so. Citizens of the United States, Germany, Mexico, Brazil, Columbia, and Argentina were all asked to put dollar amounts on various levels of access to their data, and the results are interesting.
Unsurprisingly, access to things like bank balance amounts is the most valued at $8.44 per month, with biometric information like fingerprints coming a close second at $7.56. Oh, and location tracking? Nobody seems to care about that, with it coming in last at $1.82 per month. These figures are alarming.
So, why does this study matter to you? I mean, it’s not like the social giant is going to suddenly offer to pay for your data that it’s selling. Well, U.S. lawmakers are working on federal privacy legislation right now, after states like California have already introduced new privacy laws. Studies like this that quantify your privacy as a dollar amount make it easier to draft legislation that is tough enough without being draconian.
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