Apple calls on Hollywood to create content for its VR/AR headset
The company is turning its Prehistoric Planet show into an AR experience.
As Apple continues to develop its upcoming headset, the company has called on Hollywood creators to help develop content for the device. Director Jon Favreau, who created
The software will give developers the tools for additional camera and voice-related features that they can add to their apps. That will establish a framework for developers to create more AR-based apps and features, in line with Apple’s development of an AR headset.
Of course, Apple isn’t the only major tech company working on AR technology. Facebook’s parent company, Meta, has shifted its focus to the metaverse. And the Meta Quest 2 headset has been around for a while now.
But much of the focus of AR and VR revolves around gaming for the time being. And Apple generally targets a much wider audience than just gamers with its new products.
So, it’s pretty safe to assume that Apple’s vision for its headset is not limited to gaming. And with the company now working with Hollywood to develop AR content, it looks like Apple is planning on shaking up the entire AR/VR space when it finally launches its AR headset.
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