Apple’s mixed-reality headset is likely coming in January 2023
The VR/AR market is going to significantly change in the year ahead.
Apple’s long-awaited mixed reality headset will “likely release in January 2023” according to a research note seen by 9To5Mac. The author of that research note? Reliable forecaster of all things Apple, Ming-Chi Kuo.
The VR/AR market is going to significantly change in the year ahead. Apple’s mixed reality headset is a part of that, but it’s not the only device coming.
Sony’s PS VR2 is also likely to be released around the same time as Apple’s headset. Kuo thinks that will ship 1.5 million units in the months after release.
Microsoft is also gearing up to release a new HoloLens around that time. HTC is estimated to ship a higher volume of headsets in 2023. Pico, the largest VR brand in China, is also on track to ship 1-1.5 million headsets this year.
Meta has been selling its headsets at a loss to gain market share. If that changes, there will be room for other companies to catch up.
The overall sentiment from Kuo is optimistic, both about the Apple mixed reality headset, and the overall AR/VR market. He believes the headset’s release will spur new growth. Maybe it won’t have the same impact the iPod or iPhone had on the market, but it will be an overall “game-changer for headsets.”
Apple reportedly showed the headset to the board earlier this year. That could mean the hardware is near its final form. What needs to come for the headset to be a success is an ecosystem of apps, games, and other experiences.
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