To appease the masses, Apple is releasing 2018 iPhone models in a variety of colors
Will be promptly covered up with a dull case, regardless.
Back in 2013, Apple felt the world needed more color so it introduced the iPhone 5c in blue, green, pink, yellow, and white. Although that model with the various colors crashed and burned after only a year, the company is once again expected to bring colorful iPhones to the market later this year.
According to reliable Apple analyst Ming-Chi Kuo, the upcoming 6.1-inch LCD iPhone could launch in grey, white, blue, red, and orange variants. Meanwhile, the 6.5-inch LED “iPhone X Plus” could arrive in black, white, and gold. Kuo’s news was first published by 9to5Mac.
Besides its year-long detour with the iPhone 5c, Apple doesn’t like to change the color choices for its most important product all that often. This year, for example, there are only two color choices for the iPhone X, while the iPhone 8/8 Plus comes in four different colors, including the mid-season Product (RED) variant.
Also on Thursday, Kuo reported that Apple plans on selling the 6.1-inch iPhone for around $700, compared to $1,000 for the all-new iPhone X Plus. A second-generation 5.5-inch iPhone X will set you back at least $899 versus $999 for this year’s model.
Kuo believes more color choices and competitive pricing could push iPhone sales further.
Thanks to the new color choices and competitive pricing, Kuo has raised his predictions for iPhone sales during the holiday quarter to 70 million units,
He expects the LCD iPhone to account for 55% of sales when the new iPhones launch, and take even more share through 2019. Kuo therefore expects there to be a burst of demand for the more premium 5.8-inch and 6.5-inch OLED iPhones at launch, fuelled by early adopters, whilst the general market is drawn towards the cheaper $700 6.1-inch LCD model.
The 2018 iPhone lineup should launch in September alongside new iPad Pro models, a fourth-generation Apple Watch, new Macs, and more.
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