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Apple proves yet again that its press events are a waste of time

The best part about this is you don’t have to see all the journalists waiting in line to suck up to Tim Cook.

Apple ceo tim cook standing on stage holding an iphone while wearing an apple watch
Image: Apple

Looks like Apple is finally getting the hint: who needs all the fanfare and theatrics of a product launch when you can just send out a press release and call it a day? 

For a company that makes a gazillion dollars ripping off app developers and pestering me to upgrade my iCloud storage, the penny pinchers at Apple must know how to save a buck or two. 

Well, someone got the memo because that’s exactly what the bozos at Apple did with the recent M2 Max MacBook and M2 Mac Mini release, and honestly, it’s about damn time.

Tim cook apple event gather round 2018

Apple press events are basically three-hour Apple commercials you can’t escape

I mean, let’s be real here, who has the time or patience to sit through a three-hour-long commercial masquerading as a product launch?

Not me, that’s for sure. But with the way Apple has been doing things in the past, it was pretty much a given that’s what we were in for.

And that’s not even mentioning the part where everyone pretends to get excited over things most normal people wouldn’t even care about.

Tim cook looking, watching, judging

But now, with the company showing that it can get just as much attention by simply sending out a press release, it’s time for them to seriously consider doing away with its time-wasting product launches for good.

Simple as that.

So, Apple, if you’re listening, please stop wasting our time with these over-the-top product launches for the love of God. Just give us the goods in a press release and call it a day.

We’ll thank you for it.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at or find him on Mastodon or Post.

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