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Apple hits one trillion valuation, Tim Cook stays chill in email to employees

It’s a rich man’s world.

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Yesterday, nearly 21 years after nearly going broke, Apple reached a new milestone by becoming a one trillion dollar company. This is of course in part thanks to the genius strategy of releasing a new, more expensive iPhone every year and creating an ecosystem that traps consumers and regardless of true innovation, creates absolute profit.

After making history yesterday, Tim Cook sent a chill email to employees, reminding us all that is he is not Steve Jobs. Obtained by Buzzfeed News, the email definitely downplays the arbitrary valuation and encourages employees to keep that focus forward. It also takes the standard tech CEO spin that employees are the true heroes here. It also takes the standard Tim Cook spin, by making sure there is a nod to Jobs.

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim

If you are a long time Apple fan, then this is wonderful news. If you are a tech fan, this is also wonderful news. If you are a salty Android fan who could give a shit about Apple and its stock valuation, then you are probably rolling your eyes and they will stay in the back of your skull until late September, when the new iPhones drop.

What do you think about Apple’s new valuation? Let us know below.

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Writing about consumer technology, social media and the deep layers of psychological torture endured by all of it. The world is changing, but that doesn't mean we can't be cynical about it. It's not all sunshine and roses in Silicon Valley. It's self loathing, pretentiousness and machines that squeeze juice for you. Also, a strong affinity for toasters.Follow on Twitter @cebsilver for them jokes. Chaotic neutral. Pitches to cebsilver@gmail.com

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