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It sounds like Google is planning the release of a cheaper Pixel phone

Will it be offered on a global scale? Only time will tell.

Pixel 2 xl
Image: CNN Money

The Pixel is built to compete with powerhouses like the iPhone and modern Samsung devices, but there was a time when Pixel’s maker, Google, had additional phone options, ones that did not have the premium pricing model and provided a more “stock” Android experience for interested consumers.

To appeal to more budget-conscious users, and those in emerging markets, it looks as if Google is working on the release of a new Pixel that is more in line with the mid-range features and pricing to match. According to Economic Times and four leading senior industry executives, this new phone is part of Alphabet’s (Google’s parent company) plan to have an increased presence in India, where emerging 4G capabilities and technology have bloomed in recent times. This plan also includes expanding distribution into general trade and upping their marketing presence in India to compete with the likes of Apple and Samsung.

Much of this information has been trickling in over the past few months, during which Google has been hosting trade meets in the UK, US, and Malaysia. Attending some of the meetings were select influential Indian retailers. One of these retailers spoke to the Economic Times, stating,

“Google is excited about the expansion of the consumer products business in India with the advent of the cheap 4G internet led by Reliance Jio and other operators which it says will help to realise maximum potential of these products.”

There has yet to be any detailed specs released on the phone or if its availability. It is not yet determined if the new Pixel will be a global release, or region based, similar to how the Android One first got its start.

Do you think this is a good idea on Google part to release a cheaper Pixel smartphone? Let us know what you think in the comments below! 

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Former KnowTechie editor.

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