LG’s new ad makes it clear you’ll never be able to afford its rollable OLED TV

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Last year at CES, LG wowed convention goers with a prototype of a 65-inch OLED TV that rolled down into a rectangular holder. It wasn’t just that the TV could roll away like a projector screen for storage, but that it was almost indistinguishable from LG’s normal OLED lineup.

Now, at CES 2019, that prototype has gone into production, and you’ll be able to get your hands on one later this year.

The LG Signature OLED TV R

The Signatures Series OLED TV R rolls out from a super-stylish brushed aluminum surround, which also houses a soundbar for audio, and looks like any other stylish side table for your modern home. Like LG’s thin wallpaper-like OLED screens, this rollable TV is probably aimed at style-conscious viewers with large pocketbooks.

Just look at this totally relatable YouTube ad for the TV.

The TV can be used fully-open, or fully-hidden, and there’s also what LG calls “Line display mode” where only a small portion of the screen is visible to show things like the weather, stock tickers and other suitable content. LG says that the screen can survive 50,000 rolls/unrolls, but that might just be an estimate based on a shorter test.

More about the rollable television

LG is powering this set with the second generation Alpha 2 processor, and supports 120fps, just like its other recent 4K OLED releases.

LG’s latest WebOS iteration has Alexa support baked-in, and just like rival Samsung, LG is adding Apple’s AirPlay 2 standard, as well as native HomeKit integration. No deal for iTunes to be included on these sets, as it is with Samsung’s future offerings though, which might hurt LG in the long run.

Still, it’s good to see Apple widen its reach on entertainment devices from other manufacturers.

If your bank balance will survive, the Signatures Series OLED TV R should be available in the second half of this year. No pricing announced yet, but expect it to be $$$.

What do you think? Would you be interested in putting this in your home? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Joe Rice-Jones

Maker, meme-r, and unabashed geek with nearly half a decade of blogging experience at KnowTechie, SlashGear and XDA Developers. If it runs on electricity (or even if it doesn't), Joe probably has one around his office somewhere, with particular focus in gadgetry and handheld gaming. Shoot him an email at joe@knowtechie.com.