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T-Mobile can no longer claim more reliable 5G

T-Mobile can’t claim it has better 5G than the competition because everyone’s network is trash.

T-mobile logo floating over a blurred smartphone on the ground
Image: T-Mobile

T-Mobile was asked by the National Advertising Review Board (NARB) to stop presenting its 5G network as more reliable than its competitors’ 4G and that no other 5G network is as reliable as theirs.

One of their main competitors, Verizon Communications Inc, challenged those claims. Almost all of the disputed claims are part of a promotional video presented by Bill Nye

In this video, T-Mobile claims it can achieve wider network coverage because its 5G network is based on low-band wavelength technology.

However, the company doesn’t mention that its tech is excellent at covering a wide area but at a reduced network speed.

On the other hand, Verizon’s 5G technology, which relies on the mmWave spectrum, can’t get the same coverage but offers faster speeds.

After NARB’s decision, T-Mobile said that it would comply and remove the disputed Bill Nye ad posted on their website.

T-Mobile was not under any legal obligation to remove the video as NARB is not a government body, and its decisions are considered just as mere recommendations.

T-Mobile complies with NARB decision about truth in advertising

T-mobile 5g coverage area
Bright pink shows 5G coverage, while purple shows 4G LTE (Image: T-Mobile)

NARB is a self-regulatory, non-profit organization like the National Advertising Division (NAD). NAD is another organization that oversees telecom advertising within the United States.

Earlier this year, NAD also received a complaint about T-Mobile’s misleading advertisement. Their ruling was that T-Mobile needed to disclose its network speed to prove its claim of its 5G superiority.

T-Mobile appealed that decision. As a result of the appeal, the dispute was forwarded and presented to NARB’s panel. 

As mentioned earlier, NARB recommended that T-Mobile remove its Bill Nye advertisement, and T-Mobile complied with that decision.

But NARB, in its recommendations, also said that T-Mobile doesn’t have to disclose its network speed when advertising its services. That alone is considered a win for T-Mobile. 

This was not the first time for T-Mobile and Verizon to boast their strategies while publicly criticizing each other’s 5G networks.

Earlier this year, NARB and NAD recommended T-Mobile stop advertising that its 5G network can cover hard-to-reach places such as elevators, parking garages, and cellars.

If the company wants to keep advertising, it must reveal its 5G network’s performance in those areas. 

On the other side, Verizon also had to reiterate or discontinue some of its claims about the 5G network coverage. As a result, Verizon had to tone down some of its coverage related ads, but it could keep its “speeds 10x faster than T-mobile” ads.

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2 Comments

2 Comments

  1. Avatar of bullshit

    Bullshit

    December 29, 2023 at 11:00 pm

    Bunch of bullshit

  2. Avatar of ogar

    Ogar

    December 31, 2023 at 10:51 am

    Between my wife’s T-Mobile service and my Verizon service her Tmobile has 5g coverage significantly more then I do wherever we travel. The few times I do have 5G my speeds are slightly faster, but the difference is not that large.
    Ultimately if you want 5g service as often as possible and at solid speeds then Tmobile is clearly the winner. If verizon wants to claim their service is just as good or better, then they needed to have upgraded their equipment much quicker. By the time I have 5G service in a majority of my daily commute it we will likely already have 6g around the corner.
    Ultimately the fact that I had a 5g compatible phone for 3years and still rarely get to take advantage of it is a failure by Verizon.

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