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When is Amazon Prime Day?

Prime Day is a great time to stock up on new products, but when is it?

Amazon prime day logo
Image: KnowTechie

Quick Answer: Amazon Prime Day 2023 will take place on July 11th and 12th. Prime Day is an exclusive sales event for Amazon Prime members. Not a Prime member? No problem. Learn more here.

Every year since 2015, Amazon has held a special sale for very special customers. Prime Day is its name, and it’s an exclusive-only shopping event for Amazon Prime members.

The name is slightly misleading, as since 2017, the event has taken place over 48 hours of unbridled deals from every category that Amazon sells things in.

That includes tech, entertainment, gaming, and more, usually with some deep discounts on time-limited lightning deals.

Considering the enticing discounts on offer, you’re probably curious about when Amazon plans to host Prime Day. Rest assured; we’ll provide that information and everything else necessary to secure those deals.

So, when is Amazon Prime Day?

Short answer: July 11, 12 2023.

Amazon Prime Day 2023

Amazon Prime Day is an annual event where Prime members can access exclusive deals on various items. Starts July 11th through the 12th and offers huge discounts on electronics, books, clothing, and more.

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KnowTechie is supported by its audience, so if you buy something through our links, we may get a small share of the sale.

Amazon concocted the idea of Prime Day back in 2015. It was a quaint little one-day event nestled comfortably in mid-July. But by 2017, the retailer couldn’t resist stretching it into a full-blown 48-hour sales marathon.

Every year since then, the shopping festival has boosted Amazon’s balance sheets outside of the year-end holiday sales. Amazon has tried to stick to mid-July each year, but then the pandemic started.

This image is advertising amazon's prime day, which is a two-day event with special deals and discounts for amazon prime members. Full text: july 11-12 11-12 prime day two days of epic deals. 2023 k
Image: KnowTechie

Prime Day 2020 didn’t arrive until October of that year, as Amazon kept delaying it due to logistical issues. In 2021, Prime Day was held in June, maybe to balance out how late it was the year before. But what before that?

We’ve compiled a historical snapshot of Amazon Prime Day deals, and it’s quite remarkable to see how time has passed. Here’s a brief chronology for your reference.

YearDate of Amazon Prime Day
2015July 15
2016July 12
2017July 11-12
2018July 16-17
2019July 15-16
2020October 13 -14
2021June 21 -22
2022July 12 -13

It’s worth noting that the event expanded to span two days from 2017 onwards. Additionally, the global pandemic led to schedule adjustments in both 2020 and 2021.

Expect the 48 hours of sales to come in July again this year. Just remember, you’ll need an Amazon Prime account to take advantage of these sales when they arrive. Here’s how to sign up.

When does Prime Day Start?

Prime Day 2023 starts at midnight PT (3 AM ET) on Tuesday, July 11th, and wraps up at the same time on Wednesday, July 12th.

What is Amazon Prime Day, and do I need to be a Prime member?

Remember, to take advantage of the massive discount event, you’ll need a Prime membership. The event is exclusively available for Amazon Prime members only, although non-members can sign up for a free trial lasting thirty days, allowing them to access it well before the event begins. We highly recommend doing this.

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Just a heads up, if you buy something through our links, we may get a small share of the sale. It’s one of the ways we keep the lights on here. Click here for more.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at or find him on Mastodon or Post.

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