Your ESPN Plus subscription is going up in price…again
It looks like the company really wants you to subscribe to the Disney bundle.
Over the years, most streaming services have experienced some price increases as content gets better or a service becomes more established. Well, it’s time for another one of those increases, as Disney has announced that it is increasing the monthly cost of ESPN+ for the second time this year.
Starting next month, the subscription for ESPN+ is increasing by one dollar, from $5.99 to $6.99 per month. Additionally, the yearly rate is getting a $10 increase in price, from $59.99 to $69.99.
This marks the second increase to the yearly subscription price for ESPN+ in 2021 alone. At the end of 2020, a yearly subscription to the streaming service costs $49.99. The service got its first 2021 price increase shortly after the beginning of the new year.
ESPN+ is part of a trifecta of streaming platforms offered by Disney that also includes Disney+ and Hulu. The company offers a bundle package that gives users about a 30% discount when subscribing to all three services. Interestingly enough, that $13.99 bundle price is not getting an increase as part of the ESPN+ increase.
This is a move that is almost certainly aiming to convince people to go ahead and sign up for Disney’s bundle that includes all three services. As someone who already subscribes to Disney+, I will be much more likely to subscribe to the entire bundle if I was looking to add one of the other services to my streaming bill.
Similarly, this price increase may be the final push that an ESPN+ subscriber needs to cough up the extra money for the full bundle.
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