Disney
Your ESPN Plus subscription is going up in price…again
It looks like the company really wants you to subscribe to the Disney bundle.
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Over the years, most streaming services have experienced some price increases as content gets better or a service becomes more established.
Well, it’s time for another one of those increases, as Disney has announced that it is increasing the monthly cost of ESPN+ for the second time this year.
Starting next month, the subscription for ESPN+ is increasing by one dollar, from $5.99 to $6.99 per month. Additionally, the yearly rate is getting a $10 increase in price, from $59.99 to $69.99.
This marks the second increase in the yearly subscription price for ESPN+ in 2021 alone.
At the end of 2020, a yearly subscription to the streaming service costs $49.99. The service got its first 2021 price increase shortly after the beginning of the new year.
ESPN+ is part of a trifecta of streaming platforms offered by Disney that also includes Disney+ and Hulu.
The company offers a bundle package that gives users about a 30% discount when subscribing to all three services. Interestingly enough, that $13.99 bundle price is not getting an increase as part of the ESPN+ increase.
This is a move that is almost certainly aiming to convince people to go ahead and sign up for Disney’s bundle that includes all three services.
As someone who already subscribes to Disney+, I will be much more likely to subscribe to the entire bundle if I was looking to add one of the other services to my streaming bill.
Similarly, this price increase may be the final push that an ESPN+ subscriber needs to cough up the extra money for the full bundle.
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