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Airpods

Apple could launch cheaper AirPods Lite later this year

After disappointing sales of the AirPods 3, Apple’s new strategy includes low-cost AirPods Lite.

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Image: KnowTechie

Apple is widely expected to revamp the AirPods line this year, by adding not one but two new AirPods models.

A previous report suggested Apple is ready to start production in May with a fall launch target. 

In the latest report by the 9to5Mac, the outlet states that analyst Jeff Pu not only corroborated these speculations but also suggested the cheaper AirPods model – the AirPods Lite will be launched sometime in the second half of 2024. 

He also stated the AirPods Max are also coming later this year.

Low-cost AirPods or AirPods Lite coming in the second half of 2024

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Image: KnowTechie

Jeff Pu even said that a Foxconn subsidiary would be one of the lower-cost AirPods/AirPods Lite’s suppliers and will ramp up the AirPods assembly at a factory in India in the fourth quarter of 2024.

After that, Pu didn’t divulge anything specific about the low-cost AirPods or the AirPods Lite model. 

Apple analyst Ming-Chi Kuo previously reported that Apple is working on a budget version of the AirPods, which could be released in 2024 with a $99 price tag.  

On the other hand, Bloomberg’s Mark Gurman reported that Apple is planning to introduce two new AirPods 4 models this year.

Both AirPods models will feature the same design and a USB-C charging case, but the higher-end model will sport features like noise cancellation.

Either way, we are unsure whether Pu and Kuo are referring to the same low-cost variant of the AirPods 4/AirPods Lite as Mark Gurman. 

There’s a chance these analysts are talking about different products entirely. So, stay tuned and we are likely to learn more about them in the coming months.

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

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Saurav loves writing and tech. So, after engineering, he didn't look back and embarked on a journey to become a tech writer. Saurav has worked for various tech websites across the globe. Saurav has recently joined Know Techie and is proud to be a part of it.

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