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TikTok is rolling out 10-minute videos so you can waste even more time on the app
The platform is inching closer to being a direct YouTube competitor.

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TikTok continues to explode in popularity as a short-form video platform. But now, it’s looking to expand upon that.
The new feature was discovered by Matt Navarra on Twitter earlier this week. Upon opening the app, they noticed an account update message informing them of the new, increased time limit for videos.
At this time, it seems the rollout is gradual, as not everyone has the feature. This makes sense, as it is how the company managed the three-minute video rollout, as well. Remember when
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“We’re always thinking about new ways to bring value to our community and enrich the
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With the addition of videos up to 10 minutes long,
What will be interesting about this update is where TikTok will display these longer videos. The app’s initial popularity came from the constant string of short videos that keep users scrolling to the next one.
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Throwing these longer videos in the middle of those short ones could screw up the flow that made
So, is this 10-minute update the one that makes
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Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.
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