Twitter is trying its hand at videos again with a new TikTok-like feature

Just a heads up, if you buy something through our links, we may get a small share of the sale. It’s one of the ways we keep the lights on here. Click here for more.

Six months after it abandoned its original venture into the video space, Twitter is looking to take another stab at TikTok-like short videos on its platform. The newly dubbed Tweet Take feature is currently being tested on iOS, and it looks a lot like one of the more popular TikTok trends.

The company announced this new feature with a tweet from the official Twitter Support page. Now, when retweeting a post, some users will see the option for “Quote Tweet with reaction.”

When you chose that option, Twitter will then let you post your own reaction to the tweet, either with a video or an image. When you do that, it will embed the tweet as an overlay in your reaction. Check out one of Twitter’s product leads, Sam Haveson’s, reaction below:

https://twitter.com/samhaves/status/1479189730948378630

This new Tweet Take feature has a relatively uncanny resemblance to a popular trend on TikTok videos.

READ MORE: New Twitter update rips off TikTok’s ‘For you’ page

When you’re scrolling through content on TikTok, you often see videos where creators have embedded a comment with a challenge or a request that viewers can read while the video is playing. Twitter obviously took some of its inspiration for Tweet Takes from TikTok’s similar feature.

It’s unclear just how many people currently have the Tweet Takes feature available on their profiles, but we do know that it is currently only available on iOS.

The feature is still in very early testing phases, so it will be interesting to see its reception as more people get their hands on the new Tweet Takes feature.

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

Editors’ Recommendations:

• Signal founder reveals Telegram’s failure as an encrypted messenger in an explosive Twitter thread
• GETTR, the social app that looks like Twitter, will soon copy Instagram Reels and TikTok
• Facebook rounds out the year as the least trusted tech company
• Instagram has finally brought back the chronological feed