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Instagram desperately wants you to create a new account

Sounds like someone is trying to boost their user numbers.

Instagram social media logo and blurred background
Image: KnowTechie

If you haven’t noticed, Instagram is subtly pushing users to start a new account. A couple of weeks back, the app presented me with a popup that encouraged me to “try a new account” and floated the idea that it would help me “keep up with a smaller group of friends.”

But what’s the point of doing that when Instagram already offers you the ability to share Stories with “Close Friends” and set an account to private? This sounds like an easy cash grab to boost the company’s user numbers, but hey, I could be wrong.

People using multiple Instagram accounts isn’t anything new. Ever heard of the term “finsta“? It’s basically another term for “fake insta.” People create these accounts if they don’t want to get caught liking someone’s picture from their original account or as a way to skirt the company’s tailored algorithm.

Instagram create new account

When I was initially served the popup, I didn’t bend to Instagram’s demand. But apparently, creating one through it is super easy. All you have to do is long-press your profile icon or username, and the app will give you the option of logging in or creating a new account. You don’t even have to log out of your existing account to create a new one.

This Wall Street Journal report points out that you can even link the accounts. The second account will just be an extension of the first account, kind of like how Netflix does it when you create a new user profile. You can even set these up to have Instagram treat them as separate accounts with their own login too.

If this sounds like something you want to try out, the option is there. While Facebook strictly prohibits this, Instagram actively pushes you to do it. And clearly, they’re not even trying to hide it, as this Instagram spokeswoman says in a statement to WSJ: “Creating another account to serve other interests on Instagram is possible [and] can be seamless.”

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at or find him on Mastodon or Post.

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