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How much money does Instagram make in ad revenue? 20 billion in 2019 alone

Will upcoming changes to the platform hurt or help that number in 2020?

instagram logo on blurred background
Image: KnowTechie

It’s no secret that Instagram has been a great purchase for Facebook since the company purchased them back in 2012. The platform has been a huge success and more many of us, it is preferable to the toxic wasteland that is Facebook.

Now, according to people close to the company and in a report from Bloomberg, the company is making big bank to the tune of $20 billion. And that’s in 2019 alone.

Instagram reportedly made $20 billion in ad revenue in 2019

Yep, that’s billion with a B. That’s more than a quarter of the revenue Facebook brought in as a whole in 2019. Facebook purchased Instagram for a measly $715 million. I’d say that purchase is paying off, wouldn’t you?

To put this in perspective – YouTube’s total ad revenue in 2019 was $15 billion. For me at least, this is extremely surprising. I knew Instagram and Facebook were huge (obviously), but seeing that just Insta made more than YouTube as a whole is extremely surprising.

It’s worth noting that this is just “sources” telling Bloomberg the figures, so take this info with a grain of salt. Will things like hiding like counts hurt these figures in 2020? What about age verification that will inevitably lead to age-restricted posts? One of these things (censored posts) seems good for advertisers, but will hidden like counts be met with open arms, as well?

What do you think? Surprised that Instagram is bringing in this much money? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Managing Editor with a focus on all things tech and gaming. Life Adventurer. I only tweet about Kevin and Curtis @Josiah_Motley

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